International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East. Taking place on September 12th in New York City, the Summit will immerse delegates in a day of
There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade
Russian search engine Yandex is not resting on its laurels following its successful IPO last month but continuing to consolidate its leading position in the Russian market through a collaboration with fellow Russian engine Rambler. From 23 June, Rambler will be using Yandex to power its search results, as well
Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience – no mean feat! Jenny Leahy, who leads the Web Marketing and Evangelism team at Microsoft
Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its
Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible
The International Search Summit Munich on 4 April covered a wide range of search topics – from in-house international PPC, to video optimisation, from display advertising to international SEO fundamentals, from search in Russia to international link building. There were a lot of tips and tricks to come out of
It hasn’t been a good year for Google in China, and the search engine has suffered another blow this week when China’s most popular portal Sina stopped using Google’s search box on its website. Sina, which is China’s third most popular website and has almost 1 billion page views daily
LinkedIn has announced today that it now has over 100 million users, 56% of which are based outside the US. This is a pretty impressive statistic for a company that started with no real intention of developing an international user base and had initially no defined strategy for achieving that.
A fantastic presentation about leveraging global content earned international search marketing expert Bill Hunt the Medallion Speaker award at last week’s International Search Summit in San Jose. In his session, Bill discussed different ways organisations can use content to increase search traffic and conversions. Some of his key tips included:
