Enquire Now

Korean Mobile Messenger App To Take On Twitter and Facebook

Kakao Talk, a Korean Mobile Messaging App, is to launch an aggressive international campaign to grow its subscriber base and compete with global giants Facebook and Twitter. The free messaging service, which currently has 9 million subscribers in South Korea, and a further 1 million around the world, is compatible  with Apple and Android Operating Systems and is currently used in 216 countries.

The app enables users to send text messages, as well as links, files and photos and is currently  available in Korean, English and Japanese. Kakao plans to set up offices in the US and Japan by the end of the year and  believes its success in markets such as the Middle East, where the app isn’t available in local languages, demonstrates the opportunities of going global in a mobile age.

Kakao Founder Kim Beom-su  is confident that the app can provide real competition for Facebook and Twitter, although he admits it may seem like a David and Goliath fight.

It certainly does seem an impressive goal, given the global dominance of Facebook in particular, but as the mobile web continues to grow, there may be  room in the mobile space for some alternatives.

The following two tabs change content below.

Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

Leave a Reply