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Paul Reeve

Paul is a freelance Marketing Consultant specialising in strategy, communication and analytics. He’s worked with Webcertain for more than 10 years. With more than 25 years in marketing roles, he was in the right place at the right time when the internet became mainstream, witnessing the evolution and development of the digital world first-hand. Paul has dedicated his working life to helping clients improve their website architecture and content to deliver their KPI targets. His real passion is in mentoring to enable those he coaches to realise their own potential, moulding their learnings into practical performance and positive, confident decision-making.

How to turn GA4 into an opportunity for B2B

Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you … Read More


Google Analytics for LinkedIn

Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you … Read More