Paul is a freelance Marketing Consultant specialising in strategy, communication and analytics. He’s worked with Webcertain for more than 10 years. With more than 25 years in marketing roles, he was in the right place at the right time when the internet became mainstream, witnessing the evolution and development of the digital world first-hand. Paul has dedicated his working life to helping clients improve their website architecture and content to deliver their KPI targets. His real passion is in mentoring to enable those he coaches to realise their own potential, moulding their learnings into practical performance and positive, confident decision-making.