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Paul Reeve

How to turn GA4 into an opportunity for B2B

Introduction As I am sure you are aware, as of 30 June 2023, Google discontinued the collection of new data in Universal Analytics. It is being replaced by GA4, which is very different from any of its predecessors. If you are using Google Analytics to provide insights to support your

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Paul Reeve

Google Analytics for LinkedIn

Want to achieve better insights from your LinkedIn campaigns? By making effective use of UTM codes you can really maximise the data from your activities and get great insights from Google Analytics. Maybe you’re new to LinkedIn, or maybe you have been advertising on it for a while… either way,