There’s no doubt that Google’s newly announced Enhanced Campaigns format within AdWords will be a game changer. For international businesses, one of the obvious questions to pose therefore is “how will this affect my multinational operations?” I think it’s safe to say that from the ground up there will many
It is a certain fact that, even after nearly 20 years since inception, all online advertising is growing as an industry and even search volumes are increasing. However, global search volumes are primarily increasing on mobile and these searches are differing in content and intent than desktop PC searches. Because
I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential. If you’re based in a single country and trying to internationalise your customer base or formulate an international online strategy,