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Chinese search engine – Baidu – to float its shares

Baidu is reportedly about to float increasing the speculation about Google’s position in China. Baidu is the leading Chinese search engine – and one which Google bought a 4% stake in during 2004.

It is known that Google CEO – Eric Schmidt – flew to China last week and there are rumours that Google will attempt to buy Baidu as Google’s own site does not have the leading position the company’s become accustomed to!

Google facing search engine China quandary – Yahoo! News

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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