Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands … Read More
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% … Read More
If you are an international digital marketer with experience targeting the European market, then you will know that you cannot treat “Europe” as one singular entity. As well as the obvious differences in language between countries, there are also variations … Read More
When people think of search engine marketing, most will immediately think of Google; the most popular search engine in the world. But Google is not the only important search engine out there. In fact, there are certain countries where being … Read More
Germany is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be … Read More
Google recently introduced a new feature called consent mode, designed to enhance user privacy and improve the way online consent is managed. In light of this, it is crucial to be proactive in addressing these changes and ensuring compliance by … Read More
When you think of search engines, Bing is probably not the first one to come to mind. But, with 100 million daily active users, Bing is still an important player in the worldwide search engine market – and ignoring it … Read More
When businesses think about expanding internationally, they tend to focus on countries such as the US, the UK, Germany and Japan. These markets are already very mature, wealthy and have very high levels of internet penetration. It can be easy … Read More
When you think of search, you probably think of Google. So synonymous is Google with search, in fact, that people usually say “Google it”, rather than “search for it”! But assuming that Google is the only search engine that matters … Read More
You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling, … Read More
This blog post was updated on 29 July 2024. The Netherlands is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its digital maturity. As of July 2024, the … Read More
This blog post was updated on 16 August 2024. The Italian market is large and wealthy, making it very attractive to businesses wanting to expand internationally. But, if you decide that you want your business to enter Italy, how do … Read More
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their … Read More
Webcertain search and social report 2021 has just been published, and it includes some promising developing markets that may be of interest to global brands. These markets are yet to reach internet usage saturation, and with large populations and growing … Read More
Hi, I’m Wilbur. I’ve noticed that everyone’s been getting really excited about one thing lately: Christmas! We don’t have Christmas back in Monstonia, so I’ve asked my friends here at Webcertain what it’s all about, and it seems that different … Read More
