The Scandinavian markets are known for being digitally mature, innovative and having high levels of disposable income. The largest Scandinavian market is Sweden, making it an attractive market for businesses wanting to expand internationally. If you want your brand to … Read More
France, a major European powerhouse with a digitally-savvy population, is an attractive market for many global brands. However, the French language is complex, meaning that some brands unfortunately struggle or become confused with how to write the most compelling and … Read More
Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that … Read More
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and … Read More
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of … Read More
This blog post was updated on 29 August 2023. Sweden is one of the most digitally mature markets in the world. 94% of the country’s 10.6 million-strong population are online, spending an average of 6 hours and 2 minutes online … Read More
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
This blog post was updated on 14 December 2021. The French market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. With 92% of the French population being online, digital marketing is one strategy … Read More
Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and … Read More
This blog post was updated on 16 December 2022. Poland is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with … Read More
This blog post was updated on 3 October 2023. Spain is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with … Read More
(Updated with the latest stats on April 2020) France has a high internet penetration rate, with over 60 million internet users, equivalent to 93% of the population. With such a large and relatively wealthy online population, France is understandably an … Read More
(Updated with the latest stats on April 2020) Slowly but steadily recovering from years of severe economic turmoil, Spain looks destined to appear more frequently on the radar of international marketers. Ongoing innovation within the digital realm bodes well in … Read More
(Updated with the latest stats on April 2020) With over 79 million internet users, equivalent to 94% of the population, Germany comes in at eleventh place when looking at internet population size worldwide. With such a large and relatively wealthy … Read More
