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eBay targets growing internet activity in Poland

eBay has launched its first foray into Eastern Europe targeting Poland, a country with an online population of 10 million internet users representing just 27% of the total population.

It faces stiff competition. Local outfit Allegro, together with several smaller auction sites in the country have a strong position. Reuters UK

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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