Global marketing news – 3 August 2015
E-commerce gets easier in Russia with Yandex Delivery
The Russian search giant Yandex has launched its own delivery service.
Yandex.Delivery will help Moscow-based e-commerce stores deliver items to other regions in Russia.
Delivery is a big challenge in Russia as it is such a large country, spanning across 11 time zones. Due to the logistical difficulties associated with transporting goods across the country, many online retailers simply do not deliver to anywhere beyond the Moscow Region.
As a result, only 16% of Russians based outside of the capital buy online, compared to 47% of Moscow-dwellers.
Yandex hopes that its new delivery service will encourage more online retailers to deliver items to other areas of Russia, as well as encourage more Russians based outside of Moscow to try online shopping.
In a statement released by Yandex, the search giant said: “Yandex.Delivery operates according to the “single window” principle: to work with a number of carriers, all a store has to do is connect to the service. Yandex offers a single shipment of goods, with unified paperwork and accounts.”
Instagram to see 500% profit increase in next two years
The image-based social network Instagram will see a staggering 500% increase in its profits in the next 2 years, according to estimates by E-Marketer.
Instagram is expected to see profits of 595 million US dollars this year, with this predicted to rise to 2.81 billion by the end of 2017.
Much of this extra income is expected to come from international markets, with the proportion of profits made in the US expected to fall from 92% now to 85% in 2017.
As well as an increase in the proportion of new international users, a general increase in the number of people using the social network is also expected to be an underlying reason for the boom in profits.
The number of Americans having an Instagram account rose 60% this year to 64 million people, with this expected to hit 110 million in the next 5 years.
Burberry’s online and physical stores in China share inventory
Burberry’s online and physical stores in China now share inventory, in an experimental move that is likely to be implemented in the US and UK as well.
Pooling its inventory has meant that online shoppers can pick up their items from a physical store, and also that employees in physical shops can order stock online if they do not currently have the item in-store.
The move has reduced delivery times, with the average Chinese delivery time dropping from 10 days to just 3 days.
As a result of the successful experiment, Burberry has announced that it is likely to pool inventory in the US and UK too.
Burberry is ranked number 368 in the Internet Retailer list of top 500 companies in China, and made a profit of 12.6 million US dollars last year.
Google tells publishers they need cookie consent from users
Google has warned website publishers that they need to obtain consent from users before using cookies to store and access their data.
Publishers using Google AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange all received a message from the search giant, telling them they had to implement a consent mechanism on their website by 30th September 2015.
The move is in response to an EU ruling that said that publishers had to obtain consent from EU citizens before using cookies to store or access their data.
The EU has been involved in several high-profile cases regarding internet privacy in recent years, including its “right to be forgotten” ruling which said that EU citizens had a right to ask search engines to remove outdated or irrelevant information about them.
Language-learning app Cambly sees massive growth in Asia
And finally, the language-learning app Cambly has seen massive growth in Asia.
Cambly is a video calling app that connects learners and native speakers.
Currently the app is only aimed at English-learners in China, Japan and South Korea, although this list may grow in the future.
Cambly has grown ten-fold in the last year in China and Japan, and 100-fold in South Korea.
Webcertain’s global marketing news bulletins are daily 5-minute videos, providing marketers with the latest international digital marketing news in an easy-to-digest format.
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