The EU has appointed a team of experts to police Google’s search results, Amazon has successfully acquired the Middle Eastern ecommerce site Souq.com, and half of Ukraine’s population disagree with the country’s block on Russian social media sites.
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Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
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