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European travel market to hit 25% of transactions online

A report by PhoCusWright Inc says that the European market on average will hit 25% of transactions carried out online during 2007 – this figure was achieved in the US in 2004.

There are, however some key differences in European markets:-

  • UK and German buying patterns are most similar to the US
  • France is behind the average thanks to low outbound travel and fewer low cost carriers
  • Spain and Italy are further behind thanks to lower broadband access and less internet use (and let’s face it if you live you don’t need to travel so much do you!!)
  • Via www.hotelexecutive.com

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    Andy Atkins-Kruger

    CEO at Webcertain
    Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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