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Google China hitting the warpath to beat Baidu

PC Advisor brings us the news that Google believes planned acquisitions of Chinese companies will give it the top search engine spot over incumbent Baidu.

Google plans to buy at least two and invest in several more Chinese companies over the coming months and CEO Eric Schmidt is quoted as saying:

It’s a very good start and although we don’t think that this will result in an immediate huge success, we think the tenacity of Google….will bring significant victories in China over the next few years,” Eric Schmidt told analysts last month.

Does that think Baidu is not tenacious then? Unlikely. And with Baidu’s roll out plans for both Japan and Europe – they’re not exactly planning to sit on their hands either!

Meanwhile, as reported on www.multilingual-ppc.com, Yahoo is launching a new marketing quality index in China called LCI2.0. Known as the “Golden Finger plan”, Yahoo seems to have plans to stay in the China fight too.

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

4 Responses to Google China hitting the warpath to beat Baidu

  1. v.ameglio says:

    Probably Google should learn Chinese mentality much deeper in order to get a real edge in China business; and faster than Baidu learns the american way, which isn’t easy.

    Thank you all at Multilingual Search: keep up the good work.

  2. […] Google Bleed Cash in bid to catch up with Baidu Google are going to go into China with cheque book open, and buying a couple of unannounced companies.  (Thanks to the Multilingual search blog for pointing this out). […]

  3. Search Engine Submission says:

    interesting read, thanks!

  4. Nuno Hipólito says:

    If you can’t beat them, buy other companies ’till you pretty much can beat them…

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