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Genius: The Google Job Experiment

Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel.

You need to market a service, a product or even yourself worldwide? Well don’t go too far, don’t wreck your head, be creative with a PPC platform with large audience and you shall be rewarded accordingly.

Alec Brownstein is an advertising copywriter, and a good one…

Alec bought the following Google adwords keywords: Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone.  They are ‘la creme de la creme’, as close as it comes to royalty when it comes down to advertising creatives and directors.

When the above gentelmen did a “vanity google” of their own name, an ad appeared in which Brownstein asked them for a job. The result? After investing a total of $6, Brownstein is now working for Y&R .

Watch the Google Job Experiment on YouTube – Click Me

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Christophe Bernigaud

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