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Google powers 75% of UK searches, says Hitwise

Latest figures from Hitwise gives Google 74.8% of all UK internet searches in March. The top four search engines were responsible for 95.7% of all UK internet searches in the period.

Specifically Hitwise says:

  • MSN.co.uk and MSN.com combined leads the following crowd with 7.8%.
  • Yahoo (UK and Ireland) powered a grand total of 7.5% – just behind MSN.
  • Ask brings up the rear of the top four at 5.6% share.

Director of Research for Hitwise UK says, “Google continues to dominate the search market in the UK – powering three quarters of UK internet searches. While Google is the dominant player, the race for the second most popular search engine is closely contested and will be interesting to watch following the re-launch of Ask at the beginning of February and the launch of Microsoft’s Vista in 2007.”

Hitwise, of course, doesn’t provide information for outside the English-speaking world yet. Maybe that’s in the pipeline – who knows?

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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