Google’s recent sales performance are generally regarded as ‘slightly down’ or static depending on your point of view. However, as the “Use International Search Marketing – Just Like Google” article I published on Search Engine Watch shows, a deeper look at the figures reveals that, whilst somewhat moderated, the scale of Google’s sales in international markets has only increased relative to the US. Meanwhile, the UK is sadly flagging. These figures are taken directly from Google’s own – all I’ve done is break them down, analyse and graphically compare year on year.
The moral of the story is there are still big opportunities internationally – and they are relatively MORE important than they were before the arrival of the credit crunch.
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
Latest posts by Andy Atkins-Kruger (see all)
- Launching our new concept – Webcertain In-house! - July 26, 2019
- Yes, the robots are here and they’re running Google Ads! - April 10, 2019
- Be prepared: A personal message from Webcertain’s CEO - May 15, 2018
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