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IAB study in France says 6.4% of advertising budgets go online

The proportion of French advertising budgets is going out at an enormous rate. Now taking 6.4% of the total budget – but more significantly the rate of increase has grown from +78.1% in 2004 to +91.7% in the first quarter of 2005.

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This means online spend is doubling year on year – according to research for the French Interactive Advertising Bureau – IAB France.

Le Journal du Net IAB France Web Certain Europe – France

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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