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International Search Summit Barcelona speaker spotlight: Swydo’s Jeroen Maljers


The International Search Summit Barcelona is taking place on 8 May 2018. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for marketers and SEOs managing international websites and running global campaigns.

We’ve asked one of our speakers – Jeroen Maljers from Swydo – what attendees will gain from his talk and why people should attend the International Search Summit. Here’s what he had to say!

Why is PPC a good channel to use when testing and expanding to new markets?

PPC, especially search-oriented PPC, targets people that are searching actively for a solution to their problems. They have a demand, you can supply them with the solution. As a result, leveraging search-oriented PPC campaigns is an excellent way to test the waters. You can test the search volume, the search terms used, the click rate and with that information reshape your offering and go-to-market strategy.

When rolling out in multiple markets/languages, scaling up can be a challenge – how can that process be made more time and cost efficient?

If you have an international offering that more or less is consistent across markets, it is wise to choose a common characteristic and scale across that axis. For instance, if your offering is suitable for English-speaking markets, it is cost efficient to focus first on all English-speaking countries. As a side effect, probably the cultural differences will also be less prolific.

Many companies starting out don’t have huge budgets – what are some of the ways marketers can maximise their budget and get results, without spending big?

Focus on search first. Search is at the bottom of the marketing funnel; these are individuals with intent and budget. You’ll get a greater return on your investment by focusing on the people that are ready to buy, rather than on people that have to be educated and generate interest in the product or service you offer.

What will ISS attendees learn from your talk?

I will share “ready to go” tactics that we’ve developed over time and continue to leverage at Swydo. Attendees will be able to take what they learn and apply it to their business immediately!

Why attend the International Search Summit?

Great speakers, great city and very actionable talks.

Jeroen Maljers is co-founder and Managing Director of Swydo, a reporting, monitoring and workflow tool for online marketers. Jeroen has over ten years of hands-on B2B and B2C experience in PPC management for international brands in finance, publishing, recruitment and software. He has also spoken and moderated at several conferences and PPC workshops. He is an expert in PPC reporting and has extensive knowledge of the AdWords, Bing Ads, Facebook Ads and Twitter Ads.

As well as Jeroen’s session on international PPC, other speakers and topics at this year’s International Search Summit Barcelona will include: Eoghan Henn talking about global domain strategies, Bill Hunt who will talk about missed opportunities in international search and Jeff Ferguson who will discuss mobile-first indexing. The event will also feature a Q&A session with Gary Illyes from Google.

Feeling tempted? You can still buy tickets for International Search Summit Barcelona here! Early bird rates end 22 April 2018.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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