Is Facebook a global threat to Google?

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While they are two different tools, Facebook is now offering a viable alternative to advertisers and could definitely take some advertising share from Google, in the US at least.

The impressive global figures for Facebook are not broken down into country specific data, which would give a more accurate picture of how great a threat it poses in different markets and where it needs to improve its localised offering. In a post on Search Engine Land, Andy Atkins-Krüger looks in more detail at Facebook’s chances of real success on a global scale.

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Gemma Houghton

Director of Marketing at Webcertain

Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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