With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While they are two different tools, Facebook is now offering a viable alternative to advertisers and could definitely take some advertising share from Google, in the US at least.
The impressive global figures for Facebook are not broken down into country specific data, which would give a more accurate picture of how great a threat it poses in different markets and where it needs to improve its localised offering. In a post on Search Engine Land, Andy Atkins-Krüger looks in more detail at Facebook’s chances of real success on a global scale.
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