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Majority Of Mobile Searches In Australia Set To Be Local In 2013

Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will have a local intent this year.

It is a remarkable statistic, as many businesses in Australia need to look into 2013 with mobile SEO and search strategies as a priority.

Whether that be a restaurant or an electrician the development of mobile friendly websites will help increase business for any type of local business. Having an easy to use website can allow a potential customer with a click of a button to find what they are looking for.

Australians more than ever before are using mobile devices to stay connected with their cyber world, and when it comes to search, the majority of searches on smart phone devices will come with a local search (eg- Mexican restaurants Melbourne). Search engine have mentioned that a local search has 3 times the amount of potential to turn into a customer for a website, and mobile searches are set to lead the way with new business.

With only 3% of websites in Australia having a mobile friendly version or are easy to navigate, it is time for Australia to go mobile today.

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John Vlasakakis is the Co-Director of Australian SEO company Maps Gurus, one of the leading SEO companies in the country, providing SEO advice to many of Australia’s largest corporations. Initially starting his career in sales for SEO, John developed a passion for developing productive SEO campaigns for many companies which has gained millions in revenue since.

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