Webcertain blog

Blog Author Archive

Why Australians Need To Prepare For Chinese SEO

Many of Australia’s most popular websites have encountered some interesting statistics over the course of the past 3 months. That is an increasing amount of visitors coming from China, 1 in 3 websites in Australia will have China as a main source of visitors when segmented by country. What this

Percentage Of Search, SEO and Social Media Strategies By State In Australia

Search and Digital Marketing company GMG SEO have compiled data on the percentage of states in Australia which have active search (SEO, social media, PPC) campaigns in place for their businesses. The figures are somewhat alarming for some states, yet people should view them as an oppurtunity to gain massive

Majority Of Mobile Searches In Australia Set To Be Local In 2013

Recent reports in Australia have identified that besides the fact that in the next 3 years more mobile and smart phone devices will be used for our Internet access than notebooks and computers, that the majority of mobile searches will have a local intent this year. It is a remarkable

4 Out Of Every 10 Dollars Spent Online In Australia Goes To Overseas Companies

A very interesting statistic in Australia’s newspaper The Age, mentioned that Australia has a massive preference to shopping online with overseas websites. Mainly due to the overseas market dominating search and digital marketing, 4 out of every 10 dollars in Australia goes to overseas websites, further adding to my previous

The Forecast For Search In Australia For 2013

Based on previous data provided, the market online in Australia for search and SEO is extremely under developed. Most large companies are not putting a massive focus to online spending and unfortunate as this is to state, that a lot of local Australian businesses who don’t do this in 2013,

Digital Insights On The Australian Retail Sector For Search And SEO

A recent report by Experian has been released showing the state of the online retail market. The key conclusion is that massive improvements are needed and retailers need to embrace the digital space especially now as the retail space both offline and online has become extremely competitive over the past

Disavow tool to change search landscape and many Australian SEO companies

Google recently announced the release of its disavow tool yesterday, causing a social buzz in the search community in Australia. The Twitter sphere was going crazy once Matt Cutts released the news on the launch of the new tool by Google. In Australia, on average about 10% of websites in

SEO and social media statistics for Australia in 2012

A recent report by Experian highlights that SEO and Social Media, as expected for most companies aiming to build their brand online, are top priorities. Unfortunately, in Australia this does not seem to the case. In fact, the statistics below show an alarming figure for Australian businesses: 51% of retailers

SEO Specialists monitoring the 18 September Google Panda rollout in Australia

Word spread around of another Google Panda update in the SEO world. However, Matt Cutts later tweeted it was just an update to the diversity of domains in search results. At a recent SEO seminar in Australia, all involved in the search industry discussed the recent changes in Google, prior to