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New Saudi Arabian search engine in English launches in Beta

By Andy Atkins-Kruger on May 16, 2005

The Saudi-based Dar Al Riyadh Holding Group has launched a new beta version English-speaking search engine built by Tajseed Solutions.

New english-speaking Arabic search engine launched in beta

Deepy has a look of Microsoft (that search button…?) and the now standard Google format. However, it has a very neat spelling feature which corrects you as you type.

This may seem innocuous enough – but if English is not your mother tongue and the world’s information is largely recorded in English and only findable by searching in that language – you’d appreciate some help with your spelling wouldn’t you?

A report carried out in 2004 by Web Certain suggested that Arabic speakers, amongst other non-English mother-tongue speakers, found searching in English less than easy. Deepy may just have come up with a solution which may well be copied by others. Now that would be a good idea if search engines added accent correction to their none-English sites!

Reported by Abondance

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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