ImiTiki – the search marketing conference brand which normally runs conferences in Paris, is to run a seminar for the first time in Lyon sponsored by Google. The seminar will be on the 16th of June with the morning focusing on organic search techniques and the afternoon on Google’s adwords.


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way