Big brand Opodo has moved into its ninth European market with the launch of www.opodo.es. Opodo is already well established in the UK, Germany and France – and already entered the Italian, Norwegian, Danish, Swedish, and Finnish markets in early 2005 through two acuqisitions – Eviaggi and Travellink.
Reported by Travel Daily News
Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
