Portuguese who search for products of services online, spend in average €220.
This is the main result of the first online buying behaviour study done by Google Portugal. In this study more than 2.000 people were asked for their online buying (and searching) habits. Other interesting conclusions were:
People who search online and buy offline spend in average €192
People who search and buy offline spend in average €94
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2 responses
Good to see that e-commerce in Portugal is growing. Do you have a like to that report?
Good for them:-)