Reuters via Yahoo News reports that Reed Elsevier of the Netherlands is testing Norwegian company FASTMedia’s alternative publishers contextual advertising system where the publisher retains the bulk of the revenue.
Norway’s Schibsted is already using the technology on its Sesam search engine – see ‘cheap flights’. The displayed ads follow a similar style to Google – but are not as limited in terms of how much text they show.
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
Latest posts by Andy Atkins-Kruger (see all)
- Launching our new concept – Webcertain In-house! - July 26, 2019
- Yes, the robots are here and they’re running Google Ads! - April 10, 2019
- Be prepared: A personal message from Webcertain’s CEO - May 15, 2018
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