Reuters via Yahoo News reports that Reed Elsevier of the Netherlands is testing Norwegian company FASTMedia’s alternative publishers contextual advertising system where the publisher retains the bulk of the revenue.
Norway’s Schibsted is already using the technology on its Sesam search engine – see ‘cheap flights’. The displayed ads follow a similar style to Google – but are not as limited in terms of how much text they show.
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
