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Yahoo Japan has more than 65% of mobile search share

According to the latest research by Japan.Internet.com and JR Tokai Express Research, more than 65% of mobile search users in Japan are using Yahoo mobile search. It also shows that more than 35% of mobile search users are using Google mobile search function.

Yahoo is listed in Softbank’s official menu, and Google is listed in au’s official menu. More than 40% of mobile search users answered that they use what’s listed on the menu.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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