Marketing Sherpa has released an annual research study into the state of search engine optimisation (SEO).
The study reveals a significant customer satisfaction amongst those employing organic placement with search engine traffic increments ranging from 73% to 110% for those firms who decided to outsource this activity to professionals.
The conclusions are that SEO is the most valued tool to generate qualified leads and sales for a web site, when compare to other forms of online promotions (banners and PPC).
Yet during 2006 the overall revenue growth of SEO firms is a mere 6.7 % .
2 responses
I think we need to add that Marketing Sherpa is an American organisation and, whilst they do look outside the US, their figures are US led. Unless you know different!
Yes you are completely right – I should have some data for the Italian market within the next month or so