When speaking about the BBC, I immediately see a huge company with a massive turnover and a very big marketing budget.
With a guaranteed £3.5 billion revenue each year, the BBC holds a strong position in the market obviously, making its competitors struggle. It is said that the BBC has been paying Google – as part of a £100m marketing spend – to improve its search ranking. The corporation itself recognised the importance of high search rankings and stated:
“Promoting content like the Mercury Prize online is an effective way to inform the licence fee payers who will want to watch it or read about it.”
The BBC sees a huge opportunity in capitalising on search and making sure it is achieving top organic search results. Having said that, it is not the first time that BBC deals with Google directly. The previous agreements led to the exposure of BBC content on YouTube.
You may have a different opinion, but is that really fair ? What does that make of genuine SEO work and SEO effort? Surely this is not fair on the rest of the competitors, which probably can not afford these sort of deals, and working very hard on their SEO. All I can say is it is quite scary to think that money is now influencing online search in such a direct and obvious manner.
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