The first ad:tech in Japan was held on 2 and 3 September in Tokyo. The agenda had four keynotes invited from overseas and a keynote panel by three Creative Directors and a CEO from Japanese corporations including Dentsu. Innovation was one of the themes of the conference, which had six different session tracks including “performance marketing” and “mobile marketing”.
The exhibit hall was full of energy with 30 exhibitors engaging with delegates. Google University and Microsoft Advertising Center/Bing Japan each had a separate room.
ad:tech Tokyo was a bilingual conference (English and Japanese), had speakers and delegates from overseas, and provided very unique place for Japanese marketers to hear, learn and network with foreign marketers and professionals in person.
See my note from the event.
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