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The ultimate guide to international search and social marketing in 2024

By Elin Box on May 23, 2024

Thinking of entering a new market, or wanting to improve your existing performance overseas?

When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy.

In order to succeed, you must tailor your marketing strategy to ensure it is completely localised to each target market.

This means being aware of the most popular local search engines, social networks and e-commerce platforms, as these can be different in different markets.

It also means being aware of local online behaviours and preferences, the language that people prefer to consume content in, and whether online censorship could present any problems.

Practical aspects like local internet speeds and the types of devices users typically use to go online can also determine how much time and resources you need to spend optimising your website for speed and for different devices.

In short, there is no one-size-fits-all approach when it comes to international digital marketing – the only route to success is through tailoring your marketing strategy and tactics to the exact needs of each local population.

By taking into account these local differences, you can ensure you connect more effectively and authentically with each target audience, therefore having a bigger impact and ultimately driving better results.

That is why I have created the Webcertain search and social report 2024 – to give marketers the international digital marketing insights they need to adapt successfully to each target market!

The Webcertain search and social report 2024 covers the latest stats and international digital marketing best practices in 57 different countries around the world, offering a comprehensive overview for marketers wanting an easy-to-digest rundown of each market.

The report is 546 pages in total, with plenty of images, graphs and a clean layout for easy reading and comprehension.

It covers the following 57 markets:

  • North America: Canada, Mexico, United States.
  • South America: Argentina, Brazil, Chile, Colombia, Peru.
  • Europe: Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom.
  • Asia: Cambodia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.
  • Middle East: Israel, Qatar, Saudi Arabia, Türkiye, United Arab Emirates.
  • Africa: Egypt, Morocco, South Africa.
  • Oceania: Australia.

Download your copy of the Webcertain search and social report 2024 for free today from Webcertain’s Self-learning platform!

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Elin Box

Content Marketing Manager at Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

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