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Three Things To Know About Digital Marketing In Kenya


Internet penetration in Kenya is higher than the African average, with 37 million Kenyans out of a population of 48 million being online.

With 77% of Kenyans currently online and this number set to grow, if you’re targeting the Kenyan market you need to have a good digital marketing strategy in place.

Here are three things you should know if you want to do digital marketing in Kenya.

1. Mobile

Most Kenyans access the internet via a mobile phone rather than a computer. In fact, the average Kenyan owns 3 smartphones. With this in mind, if you are targeting Kenya, you should definitely consider creating a mobile app. Android apps are more popular than Apple apps in Kenya, because Android phones are more widespread than iPhones. Mobile app discovery is a common problem in Kenya, so make sure your app stands out from the crowd by making sure it is user-friendly and refined.

2. Social media

Social media apps are very popular in Kenya. In fact, the majority of informational content is consumed on social media, making it a vital channel for your digital marketing activities in the country. The most popular social networks in Kenya are Facebook, Twitter, LinkedIn, Instagram and Snapchat.

3. Ecommerce

Recently, eBay signed a deal with Mall For Africa to make US eBay items available to Kenyan buyers. Kenya also recently agreed a deal with the Chinese ecommerce site, Amanbo. This deal aims to provide cheaper logistic costs to items exported and imported between the two countries, bringing the Chinese market – and ecommerce success – closer to merchants in Kenya. If you want to sell your items in Kenya, eBay and Amanbo are therefore the two platforms you should consider.

If you follow these three tips for targeting Kenya online, then you’re well on your way to successfully cracking the Kenyan market. For more in-depth information, download our free guide on digital marketing in Kenya.


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Anna Giulia Novero

Publishing Editor at Webcertain
Anna Giulia has a strong academic background in literary studies, complemented by a Master’s degree in Translation, Writing, and Cultural Difference. She has extensive experience in writing, research, editing, proofreading, and translation. With a professional background in publishing, Anna Giulia currently works as Publishing Editor at Webcertain, commissioning writing projects for the Know-How platform and creating original content on a variety of international digital marketing subjects. Originally from Italy, Anna Giulia now lives in the UK.

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2 Responses to Three Things To Know About Digital Marketing In Kenya

  1. Joel Savage says:

    Thanks for this insightful and informative article Anna. I am not surprised, Africa is fastly developing and so the marketing sectors.

    • Anna Giulia Novero says:

      Hi Joel,
      Glad you liked the post! Absolutely, Africa is offering more and more opportunities in the digital sector, and it’s definitely one to watch! If you are interested in finding out more about Kenya, I would suggest reading our ‘Guide to Digital in Kenya’, which even includes an interview with Marieme Jamme, founder of I Am the Code, who is aiming to bridge the gap between African women in marginalised communities and digital technologies. You can find it here: https://webcertain.com/site/knowhowAmp/A-Guide-to-Digital-in-Kenya/kb3643

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