This blog post was updated on 2 July 2021. The majority of students are highly influenced by information they find online when choosing which university to study at. For this reason, it is vital that online PPC advertising plays an … Read More
There has been an increase in the number of Chinese students choosing to study abroad in recent years, as more and more Chinese families become able to afford the costs of sending their children to overseas universities. According to the … Read More
The travel and tourism industry is one of the world’s largest industries, and constantly growing. But what do we mean by this label? And what should marketers keep in mind when working in this sector? Here’s a taste from our … Read More
Internet penetration in Africa is lower than any other continent, at 18%. For this reason, Africa is often left out of the picture by international businesses working on their digital marketing strategy. However, this continent is considered to be where … Read More
This blog post was updated on 7 June 2021. 749 million Indians are online, which is 54% of the country’s population. That’s massive! It means that India has the second largest online population in the world, and the country still … Read More
Social media in India is big. In 2016, a staggering 216 million Indians were on social media and this number is set to rise to 358 million by 2021. This provides huge opportunities for brands wanting to target India, as … Read More
Internet penetration in Kenya is higher than the African average, with 37 million Kenyans out of a population of 48 million being online. With 77% of Kenyans currently online and this number set to grow, if you’re targeting the Kenyan … Read More
You’ve probably heard of voice search before. And even if you haven’t, you have probably seen people talking into their phones, or adverts for Amazon’s Alexa. There you go, that’s voice search for you. You can perform voice search either … Read More
Italy is slightly behind the European average when it comes to internet penetration and online purchases; however, it is a market full of opportunity and one steadily growing. We have identified some of the key findings from our Guide to … Read More
If you’ve ever wondered how international companies coordinate their PPC campaigns, you are not alone. From interviewing several international businesses such as Sixt Rent a Car and Bing on Webcertain TV, we have collected a number of useful pieces of … Read More
