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Time spent online is increasing in France, Italy, UK, Sweden, Switzerland, Spain and Germany

Nielsen//NetRatings global netview analysis shows significant year-on-year increases in the number of hours per month spent online in all European countries monitored. Outside Europe, Hong Hong achieved the highest increase of 25% – whilst the US dropped.

Most impressive are the figures for France (19%) and Italy (15%) where web users have significantly increased their dependence on the www.

The greatest number of hours spent online is in Japan at 14 hours 50 minutes – but second is France with 14 hours 25 minutes – the greatest number of hours of any European country!

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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