Nielsen//NetRatings global netview analysis shows signficant year-on-year increases in the number of hours per month spent online in all European countries monitored. Outside Europe, Hong Hong achieved the highest increase of 25% – whilst the US dropped.
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Most impressive are the figures for France (19%) and Italy (15%) where web users have significantly increased their dependence on the www.
The greatest number of hours spent online is in Japan at 14 hours 50 minutes – but second is France with 14 hours 25 minutes – the greatest number of hours of any European country!

Andy Atkins-Kruger

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