Global Marketing News – 3rd January 2017
The Turkish government has increased its censorship regulations, the US has labelled Taobao a ‘notorious’ marketplace, and Amazon has seen larger than expected Echo sales over Christmas.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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Great report Gemma. How do you see the censorship in Turkey effecting SEO practices in the country?
The censorship is for social media sites so it shouldn’t really affect SEO practices. Of course, it does mean you can’t use social channels like Facebook as a way to rank in search results. But as for optimising websites, it shouldn’t have any impact.
It seems like censorship – at least for now – is mainly focused on social channels and content which is critical of the government, religion etc.. so avoiding those topics should mean avoiding any issues with censorship.