If you want to succeed online in South Korea, you should be aware that the local search engine landscape is totally unique.
There are two main search platforms that should be considered for the South Korean market: Google and Naver.
As the users differ between the two platforms in South Korea, it is vital to understand your audience and where to advertise to reach them more effectively.
If the research suggests that both platforms should be considered for your brand’s digital marketing activities, it is not as simple as just copying over your strategy and campaigns from Google to Naver.
The two search engines are completely different: the search engine results pages (SERPs) have radically different layouts, and the ranking algorithms take different factors into account, making SEO on Naver a totally different beast to SEO on Google.
Looking at paid search campaigns, key elements such as keyword tools, match types and ad specifications differ between the two platforms, and so it is essential to create a campaign specifically for each search engine to take these differences into account.
It is therefore essential to conduct proper research into how Google and Naver work, if you are to succeed in South Korea.
By understanding these two important search engines, you can build search engine marketing strategies that are effective and drive the right people to your website.
If you want to learn more about search marketing in South Korea, check out our webinar recording on this topic now!
In this webinar, you will learn:
- an overview of the search landscape in South Korea
- the key differences between Naver and Google
- how to approach SEO for South Korea
- when and how to use paid search to reach a South Korean audience
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- Watch the recording: Search marketing in South Korea - August 5, 2020