Global Marketing News – 1st December 2017
US display advertising is set to grow by 70% by 2021, research has found that celebrity endorsements can have a negative impact on brand perception, and Amazon has launched a translation service.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
Latest posts by Gemma Houghton (see all)
- 10 tips on how to run a successful webinar - April 28, 2020
- Japanese SEO: A look ahead to the International Search Summit with Rakuten - October 24, 2019
- International Search Summit Barcelona keynote speaker spotlight: Argent Media’s Chris Silver Smith - October 10, 2019
