On 18 July 2019, we hosted the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar was aimed at B2B product marketers who want to utilise digital marketing to expand globally.
At Webcertain, we have a lot of experience in creating digital marketing campaigns for clients in the manufacturing and product marketing sector – and we want to share our knowledge in order to educate and empower you.
In this webinar, we highlighted some of the common issues faced by global product marketers and discussed why and how you can use digital channels and tactics to stand out from the crowd and win customers around the world.
The webinar was split into six parts. It covered:
- Research: Learn why it is important to understand every local market you want to enter, and how these learnings can impact your digital marketing strategy.
- Setting expectations: Learn how to set meaningful goals and how to measure results.
- Branding: Learn why brand awareness is crucial to global success and why it’s definitely worth the initial investment.
- The battle between broad and narrow: Learn how to assess whether to employ broad or narrow targeting and which approach will bring the best results on which platform.
- Customer focus: Learn how to ensure your customers are always at the heart of what you do.
- Q&A: A Q&A session where participants were able to pose questions to our experts.
Check out the webinar recording now!
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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