Yahoo has been successful in gaining a social networking partner for its UK and Irish advertisers – namely Bebo. Bebo is particularly interesting in Ireland where it has one million subscribers… a whacking proportion of the population. If you’re Irish – you must be on Bebo! And it is Yahoo which powers Bebo search!
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
