The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites have been generated by online marketing campaigns. The UK is followed by Spain 45%, Germany 40% and then just 29% in France.

In the UK the greatest number of visits results from sponsored links. The article carries some fascinating tables and the report covers just these four countries. The key conclusion is that there are significant variances between advertising techniques which will work effectively in each market.

Rider: You do have to bear in mind, however, the Xitimonitor is originally a French organisation and so may well be tracking more French than UK sites and UK site owners who spend money on ppc may well be more likely to acquire the system.

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Andy Atkins-Kruger

CEO at Webcertain

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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