Gemma Houghton

Ad Blocking Reaches Record Levels Worldwide

ad-blocking-increasing-worldwide-09092016

Global Marketing News – 9th September 2016

A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of the new Privacy Shield deal between the 2 regions.

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Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

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