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Paid Search Advertising Is Falling In Effectiveness In UK


Global Marketing News – 8th September 2016

A study has shown that paid search advertising is decreasing in effectiveness in the UK, mobile ad blocking has taken a hit after the introduction of new EU net neutrality laws, and over half of European online shoppers consider returning an item before they have even purchased it.

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Cal O'Connell

Lead Videographer at Webcertain
Cal has been the Lead Videographer at Webcertain for nearly seven years, creating a whole range of digital video content. As his main passion, and with over ten years of experience, he also has a hand in making feature films, short films and other online content, as well as providing his voice (and sometimes his face) to videos. In addition to Webcertain’s content, he also plays a part in creating content for a wide selection of our clients!

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