Gemma Houghton

Gemma Houghton

Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.
data-collection-2016

Data Collection Changes In 2016

Global Marketing News – 20th December 2016 We look at how data collection has changed in 2016, data use controversy, and new international privacy laws, including changes from WhatsApp and the EU. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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European Retailers Take On Amazon In Home Markets

Global Marketing News – 15th December 2016 European retailers have begun to take on Amazon, Baidu has relaxed its advertising rules, and Walmart has invested in Mexican ecommerce. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with … Read More

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Majority Of Russians Support Online Censorship

Global Marketing News – 24th November 2016 The majority of Russians support online censorship, China’s online giants are moving towards paid content, and social influencers are not swayed by money. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More

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Russian Court Upholds LinkedIn Ban

Global Marketing News – 16th November 2016 The Russian courts have upheld a ban on the the professional social network LinkedIn, Line is turning its back on Western markets to focus solely on four Asian countries, and a new ecommerce … Read More

netflix-and-amazon-compete-india-tv-blog

Netflix And Amazon Take On India

Global Marketing News – 3rd November 2016 Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the … Read More

alibaba-singles-day-26102016

Alibaba Announces Singles’ Day Plans

Global Marketing News – 26th October 2016 Alibaba has announced big plans for Singles’ Day, Lego has revealed how vital consumer-created content is to the company, and China has broken an iOS App Store record. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Zalando To Help Small Shops Integrate Into Its Marketplace

Global Marketing News – 21st October 2016 Zalando is looking to integrate online and offline shopping for local shops, MatahariMall.com plans to take advantage of the Indonesian mobile surge after new funding, and Microsoft has broken a voice-recognition milestone. Visit Webcertain.tv to … Read More

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