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Gemma Houghton

Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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Instagram Sees Explosive Growth In South Africa

Global Marketing News – 27th September 2016 Instagram has seen substantial success in South Africa, Facebook has admitted to releasing incorrect advertising metrics, and the Cuban government has launched a public Wi-Fi initiative. Visit Webcertain.tv to watch the full bulletin or to watch a … Read More

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Programmatic Advertising Surges Ahead In Europe

Global Marketing News – 22nd September 2016 Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in … Read More

EU Drafts New Copyright & Communication Laws

Global Marketing News – 19th September 2016 The EU has proposed new copyright and communications laws, LinkedIn has launched a special version of its mobile website in India, and Twitter has launched several smart TV apps. Visit Webcertain.tv to watch the full bulletin or … Read More

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International Ad Spending Set To Grow

Global Marketing News – 14th September 2016 The international advertising industry is set to see more growth. As of the 26th September 2016, the .shop domain will be available to everyone. And The Financial Times has begun distributing to the … Read More

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Ad Blocking Reaches Record Levels Worldwide

Global Marketing News – 9th September 2016 A survey by Blockmetry has unveiled the increasing use of ad blocking worldwide, Facebook has overtaken BBM as the leading social media platform in Indonesia, and businesses in the US and EU are unsure of … Read More

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Indian Mobile Payments Market Hots Up

Global Marketing News – 1st September 2016 Two of India’s major ecommerce companies made announcements this week that could have a huge impact on the industry in the country, influencer marketing is seeing substantial growth and success in Vietnam, and Google has … Read More

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Naver To Take On The US Video Market

Global Marketing News – 23rd August 2016 Naver to take on the US video market The South Korean search leader Naver has confirmed that it has invested over 20 million US dollars its own video streaming service. WAV Media was … Read More

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Baidu Sees Record Profit Losses In Q2

Global Marketing News – 2nd August 2016 Baidu sees record profit losses in Q2 The Chinese search engine Baidu has reported a substantial drop in profits for the second quarter of 2016. The company reported a 34.1% drop in profit … Read More

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Amazon to test drone deliveries in the UK

Global marketing news – 28 July 2016 Amazon to test drone deliveries in UK The British government is working with the online retail giant Amazon to begin the testing of drone delivery services in the country. Although Amazon is paying … Read More

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