Global Marketing News –16th March 2016
Baidu is NOT the top mobile advertiser in China
The Chinese ecommerce giant Alibaba is the dominant website in the Chinese mobile advertising market.
Mobile advertisers are spending more money on ads on Alibaba than on rivals Baidu and Tencent.
Alibaba is one of the most popular ecommerce sites in China.
The Chinese digital advertising market is expected to be worth over 40 billion US dollars this year, despite the country’s economy suffering a slowdown generally. More than half of this, around 26 billion US dollars, is expected to be spent on mobile advertising.
China has the largest internet population in the world, with around 640 million citizens being online, an internet penetration rate of around 46%.
Scandinavian ecommerce market 2015 revealed
Research by PostNord has revealed that Scandinavians spent around 17.4 billion Euros on ecommerce sites last year, an increase of 15% on the previous year.
The most popular product categories were clothes and shoes, media and home electronics.
An increasing number of online shoppers bought items using a mobile device. Around a quarter of Danes and Norwegians accessed ecommerce sites using a tablet, and 1 in 5 Swedes accessed ecommerce sites using a smartphone.
When looking at the average amount an online shopper spent during 2015, Norway came top at 369 Euros, followed by Sweden with an average yearly spend of 313 Euros, with Denmark and Finland coming in third and fourth place with 291 Euros and 249 Euros respectively.
They are not averse to buying from foreign stores, with 40% of Scandinavians admitting to engaging in cross-border ecommerce.
Most digital TV viewers watch from smartphones in Japan
Digital TV viewers in Japan prefer to watch programmes on their smartphones rather than on their laptops or computers, according to research by Nielsen NetRatings Japan.
The study found that 5.3 million people watched TV station video-on-demand programmes on their smartphones, versus just 1.4 million who watched on a laptop or computer.
It was a similar story for subscription video-on-demand programmes, with 7.8 million watching from their smartphones and 2.7 million watching from a laptop or computer.
The average amount of time mobile video viewers spend watching programmes on their smartphones has also gone up from 5 minutes in 2014 to 31 minutes in 2015.
Japan has an internet penetration rate of 86%, equivalent to 109 million people.
Tencent to launch work chat app Enterprise WeChat
The Chinese internet giant Tencent has announced that it will soon be launching a work-based chat app, dubbed Enterprise WeChat.
Enterprise WeChat will allow users to send messages, share files, images, GPS locations, and make voice calls to individuals and groups.
It will also allow users to send forms requesting reimbursements and annual leave, and let users notify each other that a message has been received by clicking on a “receipt” button.
There are already a few Chinese workplace chat apps in the market, such as Eko, Teambition and Alibaba-owned Dingtalk, but none of these have particularly taken off.
Tencent hopes that Enterprise WeChat will do better because of its obvious association with its main chat app WeChat, which is hugely popular in the country with 650 million users.
UC Browser and Bing team up to predict India cricket outcomes
And finally, the mobile browser UC Browser will be teaming up with Bing to predict the outcome of cricket matches in India.
UC Browser is the most popular mobile browser in India and, from the 14th of March, will provide predictions for the outcomes of cricket matches in the country.
The actual predictions will be powered by Bing Predicts, which accurately predicted the outcome of 83% of the Cricket World Cup matches last year.
A Bing spokesperson commented on the launch of the feature in India, saying: “With the integration with UC Browser, we are excited that many more users will enjoy this unique analytical feature on Bing.”
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