Baidu.com, the world’s leading Chinese search, launched a specially designed search engine for seniors. The search engine which is more like a portal is named named “Baidu Elderly Search” in Chinese. The design helps older users by emphasizing clicking on links as opposed to entering characters. It is a clean design with large fonts and there are no ads. The menu is made for an older audience.
Baidu recently conducted research and found that seniors are interested in the internet, but the lack of internet related skills prevents them from using it. The China Internet Network Information Center (CNNIC) show that only 5 million people over the age of 50 had used search engines. Robin Li, Baidu chairm, said that the search engine will take advantage of its technologies and resources to assist senior people in enjoying a more colorful life.