Gemma Houghton

International Search Mistakes: All Markets Are Not The Same

International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th.

Targeted at international marketers, the Summit focuses on the topics, issues and challenges involved in creating and managing search and social media campaigns in multiple markets and languages.

The speakers at the Summit are all experienced in the international space and will share tactics, best practice, case studies and strategies for running successful global web marketing campaigns.

A full agenda is online and early bird rates apply until 31st October.

Kristjan Mar Hauksson, a regular speaker at the event,  answers a few quick fire questions on international search marketing:

Kristjan, what is the biggest challenge facing the international search marketer in 2011?
“In my experience it is their mistake of generalizing when approaching foreign markets, that is thinking that their experience in one market works in another”

In your opinion, what are the biggest opportunities available to organisations venturing into overseas markets?
“Realizing the potential!”

You’re speaking on Global Reputation Management at ISS. What are the biggest mistakes you see organisations making when it comes to managing their brand online?
“Churning out content without a clear strategy, both short and long term”

What do you think are the most effective online channels to use as part of a reputation management strategy?
“For distribution there are as many as there are countries, there are also as many as the audience groups you are targeting so I cannot say that there are any that stand out. But I can say that the strategy needs to be in place before you start and then choose the channels not the other way around”

If you could give just one tip to anyone embarking on a global search campaign, what would it be?
“Give it time and be patient. The ROI will come”

Finally, why attend the International Search Summit?
“Simple: Good speakers, good engagement with the speakers and relevant topics”

To see the full agenda, check out delegate testimonials and book your place, visit www.internationalsearchsummit.com.

Gemma Houghton

Gemma Houghton

Marketing Manager at Webcertain
Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain’s global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German.

One Response to International Search Mistakes: All Markets Are Not The Same

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