“Obon” (Aug 10-16) is one of the biggest holiday season in Japan. More and more people use Internet to obtain leisure related information such as travel booking, attraction, and weather. On the other hand, people are busy with their vacation schedule, and spend less time on the Internet.
Q: Did your Internet usage change during the Obon season?
Yes – I didn’t use it at all: 10.72%
Yes – I used it less frequently: 16.56%
Yes – I used it more frequently: 11.01%
No – It didn’t change: 61.71%
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