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Rakuten Inc. to invest US$100million in Pinterest

Rakuten, who is one of Japan’s biggest and most successful e-commerce companies announced that they invested US$100 million to Pinterest. In recent years, Rakuten has been aiming to replicate their success in Japan in the global market. They have aquired Buy.com in 2010, and Kobo in 2011. They’ve been also making more acquisitions and investments in Asian and Europe.

Rakuten said that there were many overlap between e-commerce and social media, and the deal would reinforce their social part of the businesses.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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