Majestic SEO launches organic keyword checker tool

One thing that all good SEOs have in common is the accept that thorough data analysis is the foundation on which effective search engine strategies are built. Along the same lines, every good SEO strategist is aware that there is a distinct line between PPC and organic search, and that using them differently is vital in creating synergies between the two.

Up until now, however, the majority of search engine optimisers have had to rely heavily on Google’s PPC data for organic keyword analysis. More specifically, assessing competitiveness of a given keyword or keyword phrase is usually done by benchmarking search volume against the expected costs to rank in AdWords for that keyword.

But from today, Majestic SEO offers a keyword checker tool which adds another level of functionality to keyword research. According to the company, it is reincarnating the advanced search engine commands that were once stripped, such as in:url, in:anchor, and in:title. For those not familiar with these commands, Majestic’s keyword checker tool basically reintroduces those features allowing savvy SEOs to analyse how many webpages are using a specific keyword or keyword phrase in the anchor text or title of a URL or domain. This information, in turn, can be paired with search volume to calculate the attractiveness of targeting certain keywords.

What is particularly neat about the tool is the fact that it is primarily based on Majestic’s organic data, meaning that you can now assess the actual organic competitiveness of a keyword or phrase. The keyword checker tool includes a bulk option that allows SEOs to analyse hundreds of keywords either at the page or by exporting the data as a CSV file; however, note that the bulk amount of keywords will depend on your subscription level.

Domains using those keyword not provided

The downside is that you cannot see which domains are actually using those keywords you are researching. After all, when assessing the competitiveness of a keyword, it is nice to know who you are actually competing against. Majestic SEO, however, is aware of this and informs in its press release that “we are constantly developing” – so this improved feature might be added sometime in the near future.

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Immanuel Simonsen

Research Manager at Webcertain

As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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